<2> X Adds ‘Paid Partnership’ Labels to Help Users Identify Ads
<3> New Feature Rolls Out to Comply with FTC Regulations
<>X is rolling out a built-in “Paid Partnership” label that creators can apply to sponsored posts, replacing the hashtag workarounds they’ve had to rely on until now. The feature, < href="https://x.com/nikitabier/status/2028172473624395976?s=20">announced by the platform’s head of product Nikita Bier, adds a toggle that places a disclosure label directly below a post’s content. It can also be applied retroactively.
<>The label is meant to help creators comply with years-old < href="https://www.engadget.com/2013-03-12-ftc-your-mobile-and-social-media-ads-still-need-disclosures.html">FTC regulations requiring clear disclosure of sponsored content. The agency < href="https://www.ftc.gov/news-events/news/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose-relationship">sent out letters reminding influencers about this requirement in 2017, and < href="https://www.engadget.com/2017-11