<2> The Texas Senate Primary Was a Preview of Creator Wars to Come
<3> The Rise of Influencers in Politics
<4> As the 2024 election season comes to a close, one thing is clear: influencers have become a valuable asset for politicians. With their massive followings and ability to reach a wide audience, they can help spread a candidate’s message and build support. However, a contentious race between Democrats James Talarico and Jasmine Crockett in the Texas Senate primary showed that influencers can also be a liability.
<5> The Texas Senate primary was a closely watched race, with both candidates vying for the Democratic nomination. Talarico, a state representative from Austin, was seen as the more establishment candidate, while Crockett, a state representative from Dallas, was seen as the more progressive choice. The two candidates traded barbs in the days leading up to the primary, with Talarico accusing Crockett of being too liberal and Crockett accusing Talaricot of being too moderate.
<6> One of the key issues in the primary was the role of influencers in the campaign. Both candidates had a strong online presence, with Talarico having a large following on social media and Crockett having a strong network of supporters in