<2> The Revival of Starwood Hotels: A Bet on Smaller is Better
<3> The Rise and Fall of a Hospitality Empire
The original Starwood Hotels was a pioneering force in the hospitality industry, known for its innovative approach to luxury travel and its ability to scale rapidly. With a portfolio of over 1,200 properties across 100 countries, Starwood Hotels was a household name, synonymous with high-end accommodations and exceptional service. However, in 2016, Marriott International acquired Starwood Hotels, leading to a significant shift in the brand’s strategy and identity.
<3> The Revival of a Legacy Brand
Fast forward to 2023, and the revived Starwood Hotels brand is making a bold statement in the hospitality industry. With a renewed focus on quality over quantity, the brand is betting that less can be more in today’s world of digital distribution and marketing. In an exclusive interview, < href='https://nationalgeographic.com' target='_blank'>National Geographic spoke with the CEO of Starwood Hotels, who shared his vision for the brand’s future.
<3> A New Era of Luxury Travel
The CEO emphasized that the revived Starwood Hotels brand is not just a nostalgic throwback to the past,