<2> Spotify’s New Taste Profile Feature: A Game-Changer for Music Lovers
<3> Customizing the Algorithm: A New Era for Spotify Users
You’re responsible for your own Spotify algorithm now. On stage at SXSW, Spotify’s co-CEO, Gustav Söderström, announced the < class="no-affiliate-link" href="https://newsroom.spotify.com/2026-03-13/taste-profile-beta-announcement/">Taste Profile feature, which allows users to personally customize exactly what they want to listen to, whether it’s music, audiobooks or podcasts. This AI-powered feature is still in beta, and it will be available to Premium users in New Zealand in the coming weeks.
<3> How Taste Profile Works
From its short video demo, Spotify’s Taste Profile feature will show you a summary of your listening habits and offer a “Tell us more” prompt at the bottom. With the new prompt, users can inform the AI what they want to see more of or if they want to get rid of a genre that keeps popping up in their algorithm. Spotify said that the Taste Profile will take into consideration more ambiguous prompts, too, like if you’re training for a marathon and want upbeat