<2> RateGain to Combine Sojern and Adara Under Single Brand — Exclusive
<3> Introduction
<4> RateGain, a leading provider of cloud-based hotel data and analytics solutions, has announced plans to combine its Sojern and Adara brands under a single entity. This strategic move aims to bring together the company’s travel-planning data and ad platform, creating a unified company capable of linking booking data directly to the ads that drive them.
<3> Background
<5> Sojern, a pioneer in travel advertising, has been a key player in the industry for over a decade. Its platform provides hotels and travel brands with the ability to target and engage with potential customers through personalized ads. Adara, on the other hand, has been a leading provider of travel-planning data, offering insights into consumer behavior and preferences.
<4> href=’https://nationalgeographic.com/travel/articles/sojern-travel-advertising’ target=’_blank’>Harnessing the Power of Data
<3> Benefits of the Merger
<6> By combining Sojern and Adara under a single brand, RateGain aims to create a more comprehensive and effective platform for travel brands. The unified company will be able to