German publishers push regulators to fine Apple over App Tracking Transparency

<>German media agencies and publishers are urging the country’s antitrust watchdog to reject Apple’s proposed changes to App Tracking Transparency (ATT) and impose a fine on the company. The move comes as a response to Apple’s recent proposal to modify the ATT framework, which aims to provide users with more control over their data while also providing a more streamlined experience for developers.

<3>Background on App Tracking Transparency

Introduced in 2021, App Tracking Transparency is a feature that requires developers to obtain explicit user consent before collecting and sharing their data. The feature has been a subject of controversy, with some arguing that it hinders the ability of developers to create personalized experiences for users, while others see it as a necessary step to protect user privacy.

<3>German Publishers’ Concerns

The German media agencies and publishers are concerned that Apple’s proposed changes to ATT will further