<2> Does a Gas-Guzzler Revival Risk Dead-End Futures for US Automakers?
<3> The Rise of Gas-Guzzlers: A Threat to US Automakers’ Dominance
The US automotive industry is facing a daunting challenge as it turns its back on electric vehicles. According to Bloomberg, if US automakers fail to adapt to the rapidly changing market, their sales outside the US will “shrivel.” This warning comes as American automakers are already falling behind on technology, relying on a 100% US tariff on Chinese EVs to keep surging rivals like BYD Co. at bay.
<3> The Gas-Guzzler Revival: A Move in the Right Direction?
While the American automakers “mostly understand the challenge in front of them, they don’t have full plans” to confront it, said Mark Wakefield, head of the global automotive practice at consultant AlixPartners. However, some executives are convinced that the V-8 engine is the way forward. Ryan Shaughnessy, the Mustang’s brand manager, said, “Now is a great time for the V-8 engine. We’ve done extensive customer research in multiple cities, looking at a variety of powertrains, and the V-8