<2> Booking CFO: The AI Threat Isn’t ‘Really a Risk at All’

<3> Booking Holdings Sees Growth Amid AI Concerns

The travel industry has been grappling with the impact of Large Language Models (LLMs) on the sector, but according to Booking Holdings’ Chief Financial Officer, Glenn Fogel, the AI threat is not a significant concern for the company. In a recent interview, Fogel expressed confidence in the company’s ability to grow its top line 8% annually over the medium term and earnings per share 15% over the same timespan.

<3> A Confidence in the Face of Uncertainty

Fogel’s optimism is rooted in the company’s diversified business model, which includes a range of travel-related services such as hotel bookings, flight reservations, and car rentals. This diversification, he believes, will help the company navigate the challenges posed by LLMs.

<3> The Power of Human Touch

While LLMs have made significant strides in recent years, Fogel is convinced that humans will always play a crucial role in the travel industry. “Travel is a very human experience,” he said. “People want to talk to people, they want to get advice from people, and they want to have a

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