<2>Apple Store Down Ahead of MacBook Neo Announcement: What to Expect
<3>Introduction
<>The Apple Store app has just gone down with the ‘Be right back’ message that < href="https://techcrunch.com/2026/03/04/apple-store-down-ahead-of-macbook-neo-announcement/" rel="noreferrer noopener" target="_blank">Apple typically uses ahead of major new product announcements. This has sparked speculation about the imminent release of the new entry-level MacBook, which may be branded as the MacBook Neo. In this article, we will explore the reasons behind the Apple Store app going down and what to expect from the upcoming announcement.
<3>The MacBook Neo: What We Know So Far
<>The MacBook Neo is expected to be a low-cost model powered by the iPhone chip, making it an attractive option for budget-conscious consumers. According to < href="https://wired.com/2026/03/macbook-neo-specs/" rel="noreferrer noopener" target="_blank">Wired, the MacBook Neo may feature a 13-inch display, up to 16GB of RAM, and a starting price of around $999. However, these specs are subject to change and have not