<2>Apple says F1 streaming already exceeds everyone’s expectations
<3>Apple’s Exclusive Deal for US Broadcast Rights of Formula 1
<>Apple’s exclusive deal for < href="https://www.engadget.com/entertainment/streaming/apple-is-the-new-home-for-f1-racing-in-the-us-starting-in-2026-133619412.html">US broadcast rights of Formula 1 was a big shift to streaming from ESPN’s cable coverage of the past, but after the first race (the Australian Grand Prix), it seems to be going well. "The 2026 Formula 1 season on Apple TV is off to a strong start, with fans responding positively and viewership up year over year for the first weekend, exceeding both F1 and Apple expectations," Apple VP Eddy Cue told < href="https://www.hollywoodreporter.com/tv/tv-news/apple-tv-formula-1-ratings-eddy-cue-strong-start-1236529359/">
<3>Viewership Numbers and Expectations
<>Apple didn’t give any ratings or other details, but we can glean some clues from previous data. Last year, ESPN