Cardi B’s Grammy-Nominated Smash Debuts On Several Charts After The Super Bowl

<1> Cardi B’s Grammy-Nominated Smash Debuts On Several Charts After The Super Bowl

<3> The Power of the Super Bowl Halftime Show

<3> Cardi B’s “I Like It” Sees a Boost in Popularity

Cardi B’s hit song “I Like It” has seen a significant boost in popularity following the Super Bowl Halftime Show keeps 2018 Super Bowl Halftime Show, which featured Justin Timberlake, saw a 21% increase in streaming activity for the performer’s music (Source: Billboard) . This year’s show, which featured Bad Bunny, saw a similar increase in streaming activity for the performer’s music, as well as for Cardi B’s hit song “I Like It”.

<> Analysis

The Super Bowl Halftime Show is one of the most-watched television events in the world, with over 100 million viewers tuning in annually (Source: NBC Sports) . The show has become a platform for artists to gain exposure and boost their popularity. In the case of Bad Bunny, his performance at the Super Bowl Halftime Show helped to drive renewed interest in Cardi B’s hit song “I Like It”.

<> The Impact