<2>March Madness Revenue: Unpacking the Conference Units Based on Seeding for Arizona and Michigan in 2026
<3>The Road to the Top
Purdue’s 2023 NCAA Men’s Basketball Tournament run showcased the rewards of landing a top seed. As the No. 1 overall seed, the Boilermakers earned an estimated $10.5 million in revenue from the conference units based on seeding. This substantial sum is a testament to the lucrative nature of the NCAA Men’s Basketball Tournament.
<3>The Numbers Game
To understand the revenue distribution, it’s essential to grasp the conference units based on seeding. The NCAA allocates revenue to conferences based on their teams’ performance in the tournament. The revenue is divided into several units, with the top seeds earning more than the lower seeds.
<3>Revenue Breakdown
According to the NCAA’s revenue distribution model, the conference units based on seeding are allocated as follows:
– No. 1 overall seed: 5.69% of the total revenue
– No. 2 overall seed: 4.41% of the total revenue
– No. 3 overall seed: 3.32% of the total revenue
– No. 4 overall seed: 2