<2>OpenAI reportedly plans to add Sora video generation to ChatGPT
<3>The addition of Sora to ChatGPT could give the model a second life and potentially grow the ChatGPT app’s weekly active users from 900 million to a billion or more.
<3>OpenAI’s Sora app was seen as a smash hit when it launched alongside Sora 2 in September 2025, but interest in the video generation app has fallen in the time since as users ran into limits on the amount and kinds of videos they could create.
<3>Adding Sora to the ChatGPT could give the model a second life, and ideally grow the ChatGPT app’s weekly active users from the 900 million OpenAI reported in February, to a billion or more.
<3>It’s hard to pin down an exact number for what generating a video costs OpenAI, but the company charges API customers $0.10 per second for a 720p video, and in 2025, it was willing to give away 30 free video generations per account per a day in the Sora app.
<3>The company has attempted to monetize the Sora app by having users pay for credits to generate new videos,
