<2>Meta Rolls Out New Features for Scam Protection
<3>Meta’s New Features Aim to Crack Down on Scams
Meta announced new features today aimed at cracking down on scams perpetrated via its platforms. First, Meta is launching AI tools for identifying impersonators of brands and celebrities, as well as for detecting deceptive links, which should help it to quickly take down frauds. Second, it is adding new alerts to caution against interacting with a potentially fraudulent account. Facebook will roll out alerts for suspicious friend requests, WhatsApp is getting warnings for device linking requests, and Messenger will also issue warnings if an account seems suspect.
< class="link" href="https://techcrunch.com/2024/02/20/meta-rolls-out-new-features-to-fight-scam-ads/" target="_blank">According to TechCrunch, Meta has been ramping up its actions against scams, particularly those known as celeb bait. Last month, it sued three entities from Brazil and China that were behind scams that leveraged images and deepfakes of popular people to promote dubious products and investment schemes.
Meta said today that over the course of 2025, it removed 159 million scam ads as well as 10.9 million Facebook and Instagram accounts