<2>Apple creates adorable little Finder guy to promote its adorable little Mac
<3>Apple’s Quirky Ads on TikTok
<>The tech giant has been running a series of quirky ads on the video streaming platform, some of them featuring an adorable little Finder guy, in an attempt to promote its new < href="https://techcrunch.com/2026/03/10/apple-unveils-macbook-neo/" rel="noreferrer noopener" target="_blank">MacBook Neo to a new generation of potential Mac users.
<>The ads, which have been spotted by < href="https://9to5mac.com/" rel="noreferrer noopener" target="_blank">9to5mac, showcase the Finder guy navigating through the MacBook Neo’s interface, highlighting its features and capabilities in a fun and engaging way.
<>The use of the Finder guy is a clever move by Apple, as it allows the company to connect with a younger audience and make the MacBook Neo more relatable and accessible.
<>In an interview with < href="https://wired.com/" rel="noreferrer noopener" target="_blank">Wired, an Apple spokesperson stated that the company is “