<2>Apple TV joins Roku’s ‘Premium Subscriptions’ lineup
<3>Breaking Down the Partnership
<>With a < href="https://techcrunch.com/2026/03/02/apple-tv-joins-rokus-premium-subscriptions-lineup/" id="1040302" type="post">big March premiere lineup ahead, Apple TV has just struck a deal to join Roku’s ‘Premium Subscriptions’ lineup. This move is expected to bring a wide range of benefits to both Apple TV and Roku users.
<>The partnership between Apple TV and Roku will allow users to access a variety of premium content, including exclusive shows and movies, directly through the Roku platform. This will provide users with a seamless viewing experience, eliminating the need to switch between different apps or devices.
<>In addition to the premium content, the partnership will also enable users to access exclusive features and discounts. For example, users may be able to get a free trial or a discounted subscription to Apple TV+, which is Apple’s streaming service.
<>The partnership between Apple TV and Roku is a significant development in the streaming industry. It highlights the growing trend of partnerships between streaming