<2>Meta starts testing its AI shopping assistant
<3>Meta’s latest move in the AI shopping space
<>Meta has started rolling out an experimental AI shopping tool to some users in the US, according to < class="link" href="https://www.bloomberg.com/news/articles/2026-03-03/meta-tests-ai-shopping-research-tool-to-rival-chatgpt-gemini?embedded-checkout=true" target="_blank">Bloomberg. At the moment, it’s reportedly only showing up on desktop browsers when select users visit < class="link" href="https://www.meta.ai/" target="_blank">Meta AI on the web. They’ll know if they have access to the feature if they see the “Shopping research” button inside the query text box. The company has confirmed that it was testing the feature,
<3>How the AI shopping tool works
<>When users ask for product suggestions, the chatbot will show them a carousel with product images and their pricing, along with a link to the e-commerce website and information about the brand. Meta AI will also include a short explanation why it recommended the item.