<2> Your Smart TV May Be Crawling the Web for AI
<3> The Rise of Ad-Supported Streaming Services
As reported by Lowpass, a newsletter on the intersection of tech and entertainment, syndicated for The Verge subscribers, the current streaming landscape is dominated by two options: ad-free premium services and ad-supported free services. However, a new trend is emerging, where smart TVs are increasingly integrating AI-powered web crawling capabilities to deliver targeted ads, blurring the lines between free and paid content.
<3> The Role of AI in Smart TV Advertising
Smart TVs are becoming more sophisticated, with the ability to crawl the web for relevant information and display targeted ads. This trend is driven by the increasing use of artificial intelligence (AI) in advertising, which enables TVs to learn user behavior and preferences, and deliver personalized ads in real-time.
<4 href='https://techcrunch.com' target='_blank'>TechCrunch reported that some smart TVs are using AI to analyze user data and display ads that are more relevant to their interests. This approach is seen as a way to deliver a better user experience, while also generating revenue for TV manufacturers and content providers.
<3> The Impact