<2> New Microsoft Gaming CEO Has ‘No Tolerance For Bad AI’
<3> Great Games Must Deliver Emotional Resonance, Says New Microsoft Gaming CEO
< > In her first major interview as Microsoft’s new gaming chief, Asha Sharma said that “great games” must deliver emotional resonance and a distinct creative voice, while making clear that she has “no tolerance for bad AI.” Stepping in after Phil Spencer’s retirement, she’s pledging consistency, community trust, and a human-first approach to storytelling as Xbox enters a new era.
< > Sharma was quick in laying out her top priorities for Microsoft Gaming in an internal memo announcing her promotion, noting “great games,” “the return of Xbox” and the “future of play” as her three main commitments to the gaming community. So first, what makes a great game for Sharma, whose roles prior to CoreAI include top positions at Instacart and Meta?
< > The new Microsoft Gaming CEO tells Variety it’s all about games with “deep emotional resonance” and “a distinct point of view.” She wants to develop stories that make players “feel something,” like the kind of feelings Campo Santo’s 2016 first-person mystery “Firewatch” elicited in her.
< > Sharma takes